"Our teams preeminent skills and capabilities deliver both expert strategic insight and operational capability."

Maya Asset Management

Centre Divider

Maya Asset Management brings together a team of people who each individually have 'best in class' skills and capabilities in their respective business disciplines. Together, we focus our expertise on identifying and implementing integrated solutions to the challenges your business is facing.

Whether your needs are a simple review and renegotiation of your supply base, or a comprehensive strategic repositioning of your entire business operation, the Maya Asset Management team can both create and implement a plan that meets, and exceeds, your requirements.

Our team offers a unique blend of skills and experience that can offer both strategic insight and operational capability. To find out more about our people, please click on the links below:

David Lynn - Chairman

In his role as Chairman, David offers strategic insights and guidance to the Maya Asset Management board, based on his wealth of varied private and public sector experience.

After a 30-year career with Barclays Bank PLC, during which time he held key roles that included Divisional Finance Director, Chief Operating Officer, HR and Change Director and Transformation Director, David undertook a range of interim and consultancy assignments. These have included major public sector projects, as well as the creation and managing of public-private joint ventures.

A member of the Institute of Finance, David has a degree in Financial Studies and a Master’s degree in Business Administration (MBA).

Victoria Brannen - Chief Executive Officer

Founding director Victoria fulfils the dual roles of leading Maya Asset Management as its Chief Executive Officer and delivering strategic consultancy and operational management across each of the company’s service offerings.

Victoria spent ten years working for global automotive finance brands, including Toyota, Ford and Nissan, in European Marketing Manager roles. She was also responsible for strategic marketing, new product development and product launches into new European territories. Following a period of management consulting for clients such as Millennium and Copthorne hotels, Victoria worked with an asset management company in the holiday parks sector to raise funding for the acquisition of eleven UK holiday parks.

She then became founding director and Chief Investment Officer of an investment management business responsible for managing its asset portfolio and the day-to-day management of the business. Victoria then launched Maya Asset Management, which continues to manage the portfolio of ten holiday parks, including divestments and acquisitions.

Victoria has a Master’s degree in Business Administration (MBA).

Toni Cannon - Operations Director

Toni is responsible for both the day-to-day operational management of clients’ businesses, as well as for the creation of policy and procedures, particularly in relation to human resources and performance management. Her Operations Director role includes managing Maya Asset Management’s regional managers, who in turn oversee the operational management of assets such as holiday parks.

Having established herself as an operations and post-acquisition integration specialist with the Spirit Group, as it doubled the size of its estates to over 6,400 properties, Toni secured a role as internal trouble-shooter with Punch Taverns. After assisting in the introduction of systems across the Punch Taverns estate, which established predictable consumer spending patterns in a rapidly changing marketplace, Toni then joined a leading global IT consultancy. There, she was responsible for developing and implementing IT solutions for global blue-chip clients.

Toni now applies her operations, post-acquisition integration, IT and troubleshooting capabilities to create and apply consistent policies, performance standards and management systems across the asset portfolio managed by Maya Asset Management.

Toni has a degree in Business Management.

Calvin Cummings - Head of Procurement

As Commercial Director, Calvin has multiple overlapping roles. These inlcude procurement, contract negotiation and supplier management. He is also responsible for developing and implementing secondary spend strategies across the asset portfolio managed by Maya Asset Management.

Calvin’s operational experience in the hospitality sector is extensive. It includes trouble-shooting General Manager at Pizza Hut, Head of Catering and Retail at Welcome Break and food service manager at Europe’s largest food service operation in IKEA, Wembley. As a trouble-shooting general manager with Whitbread Hotels, Calvin was responsible for the turnaround and success of failing outlets.

Since joining Maya Asset Management, Calvin has reviewed the portfolio’s entire food and beverage offering and supplier. He has helped procure ‘best-of-breed’ suppliers with highly competitive pricing structures, maximising economies of scale and purchasing power across the business. He continues to ensure the supplier base remains competitive by monitoring and benchmarking supplier performance and pricing on an ongoing basis.

Tania Duarte - Sales & Marketing Director

Tania has two areas of responsibility as Sales and Marketing Director: to market Maya Asset Management’s services; and to conduct marketing audits, create marketing strategies and implement marketing campaigns for clients and their businesses under management.

With both agency and client-side experience in sales and marketing management roles, Tania has spent time ‘in-corporate’ for global media organisations, launched a successful web marketing agency and been a marketing consultant. Her marketing consultancy assignments have included brand management, strategic positioning, segmentation and marketing planning for growth businesses and enterprise level business development.

For each potential acquisition and addition of an asset to a client’s portfolio, Tania will conduct comprehensive strategic marketing analyses into the strategic fit of the asset. She also project manages agency teams to deliver multichannel integrated campaigns, and is responsible for call centre and web-booking operations.

Tania has a Bachelors’ degree (BA) and a Master’s degree in Business Administration (MBA).

Thomas Dyson – Technologies Director

IT Director Thomas manages the information and communications technology infrastructure across the portfolio of assets under management, as well as for Maya Asset Management’s own operations. He also leads on website and design projects.

Thomas has extensive experience in the not-for-profit sector, creating digital strategies to increase online donations and attract new supporters to charitable causes. He has created and implemented multichannel fundraising campaigns for major charities, incorporating brand management, online strategies and events.

He initially began working for Maya Asset Management as a brand consultant to review client brand strategies. Since joining the Maya Asset Management team, Thomas has developed and rolled out a standard IT and communications backbone, enabling central control and monitoring of all operational and financial management of clients’ assets under management.

Thomas has a Bachelors’ degree (BA) in Media Production and Management.

To find out more about how Maya Asset Management can help you maximise sales and profits from your business, please contact us


Maya Asset Management LLP
22 Parkway, Welwyn Garden City, Hertfordshire AL8 6HG
Tel: 01707 331180   email: info@maya.co.uk

Registered company no: OC354928
Vat no: 992619377